About Us

"Assalam u Alaikum. My journey actually began almost four years ago, when I first realized that even makeup can have halal and haram aspects. I was shocked, because I never really used makeup, so I had no idea that there could be such a thing as halal or haram makeup. But after that, my journey properly started. It took me nearly four years to build this brand. The first two years alone went into understanding which ingredients are used in makeup and cosmetics, and figuring out which ones are halal and which are not. Then came the issue of availability — in Pakistan, it was very difficult to find the right ingredients. And whenever I asked someone, they would just say, 'Of course it's halal, this is Pakistan, a Muslim country' — and no one really paid attention to the details. But today, I’m at the point where I’m about to launch my own brand. And I can say with full confidence that the products I’ve created and the ingredients I’ve used have absolutely no connection whatsoever to anything haram. I may not have any certification yet, but I believe I don’t need one, because I know exactly what I’ve put into my products."